What it Takes to Produce a Quality Animated Video Voiceover

An effective explainer video will consist of quality visuals, engaging music and a professional voiceover. Most companies use explainer videos as their key sales tool when introducing a new product or service to the public. However, one of the most important aspects of creating a great explainer video is nailing the script and voiceover. In this blog we are going to explore what it takes to produce a quality animated video voiceover.

Benefits of Voiceovers in Animated Videos

With all the varied content online such as vlogs, blogs, promotional ads and videos, it is important that your product stands out from the rest. Therefore, you must create unique, engaging, and head-turning content for your target audience. Colours, transitions, and animations are the visual assets, a voiceover provides the captivating audio needed to make the viewer understand the message clearly and create an emotional connection. So why are voiceovers essential to animated videos? Check out some reasons below.

• An animated video voiceover gives life to your content. The tone of your voice gives your video its identity. Whether you want your content to sound friendly, professional, or compassionate, the right voice can represent your product well and in return, will give your target audience a sense of connection to your brand.

• It makes your content credible. A video with the right audio and voiceover makes your content believable to the public. You want your product to have credibility amongst your audience, ensuring quality in the way you present this will showcase your product in the best light.

• It serves as a filler. With animated videos the voiceover is essential to explaining the details of the product. A voiceover can bridge the gap between the product and the audience’s curiosity. Clarity always helps when marketing your product or service. A voiceover provides clear messaging throughout the video.

How to Produce a Good Animated Video Voiceover?

If you are capable of producing your voice over with your own equipment and audio editing software, then you can take note of some of these steps for a do-it-yourself voiceover recording:

• Familiarize yourself with the script so you can deliver the lines effectively.
• Make sure that you are using a good quality microphone.
• Find a space with minimal to zero background noise and echo.
• Have some distance between your mouth and your microphone for clearer voice quality.
• Take the time to have several takes so you can choose the best one among them.

Voiceovers give clarity and value to the product that you are marketing. It’s of utmost importance to give consideration to this process as it will reflect within your video if it appeals to your target audience. However, you should not stop there. Deciding who will voice, the tone, and delivery is just a piece of the process for a compelling explainer video. Explainer Videos are effective online video marketing tools for your target audience to better understand your products.

If you want to skip the hassle of formulating and conceptualizing your own strategy, check out TwoFresh who has a complete team to realize the approach you want, to market your product. This includes collaborating with producers and editors to produce an animated video voiceover that represents your product or service.

Here are some quality animated explainer videos you can check out from our portfolio.

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